Primrose | Heart Tide Midi Dress
4.8/5 based on 2865+ reviews

Primrose | Heart Tide Midi Dress

£89.95 £44.95 Save £45.00
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Romantic Charm, Playful Spirit

Make every sunny moment feel special with a dress designed to turn heads. Featuring a flattering fitted bodice, delicate shoulder straps, and a flowing midi skirt, this standout piece blends whimsical heart details with coastal-inspired artistry for a look that feels feminine and unforgettable. Perfect for brunch dates, vacations, garden parties, or warm-weather outings.

• Whimsical Statement Print: Heart and seaside-inspired details create a unique artistic look.
• Flattering Silhouette: Structured bodice with a flowing skirt for graceful movement.
• Lightweight Comfort: Soft breathable fabric keeps you cool and comfortable all day.
• Versatile Styling: Pair with sandals, flats, or heels for effortless wear.
• Playful Elegance: Easy to style while looking polished and distinctive.

SIZE CHART

Size US Size Bust (in) Waist (in) Length (in)
S 4-6 34 26 48
M 8-10 36 28 49
L 12-14 39 31 50
XL 16 42 34 51
2XL 18 45 37 52
3XL 20 48 40 53
4XL 22 51 43 54
5XL 24 54 46 55

Add to cart now and bring charming style to every step.

We’ll keep you informed every step of the way, from order to delivery. Enjoy free home delivery on all orders, carefully handled by Royal Mail for fast, reliable service straight to your door.

At Sophie & Grace, your comfort goes beyond the fit — it’s part of how we care for every customer. Whether you have a question about your order, need help choosing the right size, or want to know more about returns or delivery, our dedicated support team is always ready to help.

You can reach us anytime by filling out the contact form or emailing us at support@sophieandegrace.com.

We aim to respond as quickly as possible — because your satisfaction means everything to us.

If your order isn’t quite right, no worries — you can return it within 30 days for a full refund. No hassle, no stress, just a simple process to make sure you’re completely happy with your purchase.

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Our mission

Our mission is to offer beautiful, carefully selected pieces for every woman, pieces that make you feel confident, comfortable, and truly yourself. We believe fashion is more than what you wear, it’s a way to express who you are and to celebrate your individuality.

At Sophie and Grace, we want every woman to feel seen, empowered, and radiant. Because no matter who you are or where you come from, you deserve to shine. ✨

100% Happiness Guarantee

We put a lot of care into what we offer, and we believe you’ll love it too. If it’s not quite what you expected, you have 30 days to return it for a full refund.

Frequently Asked Questions

At Sophie & Grace, every order is carefully tracked from the moment it leaves our warehouse. We always provide a secure tracking number and, today only, shipping is free on all orders.

If something isn’t quite right, our team is here to help. You may return your order within 30 days in accordance with our return policy, and we’ll assist you in finding the best solution.

You can track your order by entering the tracking number we sent you on our Track Your Order page. Once you enter the code and click Track, you’ll be able to see the shipping status in real time.

We accept all major payment methods, including credit and debit cards (Visa, Mastercard, American Express), and express checkout options such as Apple Pay, Shop Pay, and Google Pay, ensuring a simple, fast, and secure checkout experience.

You’ll always be able to reach a real person. Our customer support team is available to assist you before and after your purchase, and every message is personally handled. Go to the contact page on our website and we'll help you as soon as possible!

Free Shipping Today Only

To celebrate spring with our customers, we’re offering free shipping today. All orders ship with Royal Mail and include full tracking from our door to yours.

30-Day Money-Back Guarantee

At Sophie & Grace , we want you to feel confident in your purchase. If something isn’t right, you may return your item within 30 days for a full refund.

Secure Payments

Your payment information is processed securely. We accept American Express, Apple Pay, Google Pay, Mastercard, Shop Pay, and Visa.